It’s time to start planning your Black Friday, that special day after Thanksgiving when retailers gear up to offer their best. Better Business Bureau past experience tells us that all deals are not created equal and the fine print is often the most important thing. Before you head out the door for a block buster and get caught up in the frenzy, the BBB offers the following tip sheet to help you save time and money.
Smart Black Friday Shopping Tips
Tip 1 – Know Before You Go
Black Friday deals appear online, on social media, and in store ads weeks before the sale. Compare prices early and make a list of the gifts you want. Start collecting coupons right away, because many offers begin before the actual day. Carry your ads with you so you can confirm prices in-store.
Tip 2 – Watch Out for False Advertising
Some companies still use misleading or deceptive ads. Stay alert. Many shoppers lose money by falling for bait-and-switch deals, “too good to be true” prices, strict return policies, and early-ending offers. Always research before you buy. Review BBB’s Code of Advertising for guidance.
If you spot a suspicious ad, email it to info@upstatenybbb.org.
Tip 3 – Use Advance Alerts
If you love certain stores, sign up for their email updates and follow them on social media. Many retailers reward loyal customers with early access to deals.
Tip 4 – Prepare Your Reward Cards
Keep your store loyalty cards handy. Some Black Friday offers don’t allow card sharing, and you might miss out without your own card. Check your credit card rewards as well—special holiday points may be available.
Tip 5 – Shop with Trust
Don’t rush into a deal. Learn about the business first. Check its customer history, years in operation, and BBB rating on bbb.org. If you’re unsure about a product or size, ask about the return policy before buying.
Tip 6 – Compare Prices Online
Many sites show Black Friday deals from different stores. Before trusting any site, check its reputation on BBB and read online reviews.
If you shop online, make sure the website is secure and belongs to a legitimate retailer. Always look for a physical address and phone number in case there’s a problem with your order.
Tip 7 – Use QR Codes for Quick Deals
QR codes appear in ads, flyers, and store displays. They lead you directly to offers, reviews, or discounts. Install a QR code reader if your phone doesn’t already have one. It’s a quick way to access deals while you shop.
Tip 8 – Support Small Businesses
Small Business Saturday, the day after Black Friday, is a great time to shop locally. Neighborhood stores often have strong weekend deals and may even guarantee prices for later purchases. Supporting them helps your community thrive.
Tip 9 – Check Return and Exchange Policies
Many stores change their policies for Black Friday. Some items may be final sale or have very short return windows. Online orders may only qualify for store credit. Always read the return policy before paying.
Tip 10 – Shop Safely
Plan ahead to reduce stress and avoid unnecessary risks.
Make a clear list and map out the stores you want to visit.
Shop with friends to cover more ground and tackle multiple stores at once.
Save all gift receipts and keep them organized for easy exchanges.
